Short answer: AI video wins when you need impossible shots, speed and many variations. A classic shoot still wins for long talking scenes and when every product detail must be legally exact.
Where does AI video win?
- Impossible scenes: a product flying through a cloud, a can splashing through ice water
- Speed: usually days instead of weeks
- Changes without a reshoot
- Many versions for ad testing
When is a classic shoot better?
- Real people talking to camera for a long time
- Products where every detail must be exact for legal reasons
What do most businesses forget?
Distribution. A great video nobody sees is worth nothing. With exhumia, a video can go out to 1.6M followers on an account where single Reels reached 400M views.
Written by exhumia, AI video creator. About · Book a video